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Challenge:

Leading multi-brand international hotel company requested that UMF, based on our healthcare background, develop a product that would address the issue related to the huge financial burden resulting from incontinence – peeing in the bed. The solution had to address a daunting criteria of 20+ points most importantly, the product could not have any impact on the sleep experience and had to provide corner-to-corner protection. Color-coding was added as an additional key feature.